Altagrativ started with two wellness practitioners and one product: an instant coffee made for at-home enemas. They were running their own practices, investing in product research, and trying to figure out how to turn years of experience helping people with chronic stress, autoimmune issues, and fatigue into something people could use at home. They came to us thinking they needed a brand and packaging for that first product. But once we started pulling apart the idea together, the bigger opportunity became pretty clear. They weren't just launching "instant coffee enemas," they were starting to build a brand around helping people support the body's natural detox pathways.