Amplify
AppLovin's flagship client conference, art-directed across multiple years. The most recent edition (HK '25) had a specific job: feel premium enough to land with non-gaming brands and credible enough to keep the gaming clients who built the company. The visual system, the environment, and the program all had to read as one thing across multiple days. Welcome screens in five languages. Sculptural brand objects sitting next to conference signage. Typography confident enough to carry rooms without screaming.
Year
2025
Scope
Experiential Design
Client
AppLovin
Duration
6 Months
Contributors
Zoey Zhang (Sr. Brand Designer), Iraj Larik (Video Art Director), Vitalina Korneeva (Event Production), Isilay Karadeniz (Event Production), Marsha Oh (Event Production), Matt Fan (Event Production), Yubin Liu (Event Production), My Ha Vuong (Event Production)
Largest non-gaming attendance in event history (55%). 8-figure monthly revenue pipeline. 95% attendee return intent.
