Axon Run Club

"Always Running," a run club event that turned a cultural moment into authentic team building for AppLovin. The name was a double layer, a nod to the company's "run ads" core business and the graphic tee attendees wore. Beyond the 5K,there needed to be a full experience: No Fake Sweat's team DJ for atmosphere and embedded team leaders to set the pace, Palmetto acai bowls from a neighborhood favorite, and a mobile cold plunge station to cap it off. The result felt less like corporate fitness and more like a community gathering, the kind of event people actually wanted to attend.