AppLovin's flagship client conference, art-directed across multiple years. The most recent edition (HK '25) had a specific job: feel premium enough to land with non-gaming brands and credible enough to keep the gaming clients who built the company. The visual system, the environment, and the program all had to read as one thing across multiple days. Welcome screens in five languages. Sculptural brand objects sitting next to conference signage. Typography confident enough to carry rooms without screaming.
client
AppLovin
year
'25
DSGN
EXP
BRA
